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Does follower count matter in 2025?

Dec 3, 2024

My thoughts, prediction, and resources.

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My favorite books, podcasts, videos, & resources from 2024

Nov 27, 2024

Directly from my bookmarks tab.

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Creator Mode

Nov 12, 2024

Building an audience is one of the highest leverage uses of your time.

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5 Social Tips for Early Stage Founders

Oct 30, 2024

If you're a founder, social is part of your job.

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Distribution is the Moat

Oct 8, 2024

Read this short note if you're a builder.

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I went MEGA VIRAL on LinkedIn (15M impressions)

Sep 25, 2024

Here's the full breakdown

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Thesis: In a few years, more companies will be building their own in-house creators

Sep 19, 2024

Here's why (and what you can do to get ahead)

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My Outbound Community Management Strategy

Aug 20, 2024

What it is and how to start doing it today.

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Being Helpful is a Sustainable Growth Strategy

Aug 8, 2024

Here's how...

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Do social media managers need to be chronically online?

Jul 16, 2024

Here's my take.

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Internet Empires

In a world where anyone can build anything, brand + distribution is the ultimate moat.

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