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About Ish

Oliver Buchannon
Ish Verduzco

Helping high performers build their internet empires.


I write a weekly newsletter about building an internet empire here.

I interview my favorite internet entrepreneurs here.

Want to work with Ish? email [email protected]

About

  • 1st-gen Mexican-American College Grad

  • Built a music-sharing app with friends when I was 19

  • Ran a scrappy events business with my best friend in SF when I was 25

  • Toured the US as a DJ for 10 years (Favorite set: TAO Las Vegas)

  • Wrote a self-development book when I was 27

  • 2021 UC Merced Alumni Commencement Speaker

  • Next Gen 30 Under 30 – Hispanic Executive, 2021

  • I’ve been working out 300+ times a year since 2019

  • I like to build things, create content, & share what I learn along the way

  • Currently obsessed with my Japanese Campervan

  • I love House Music. Here’s my playlist

Career

  • 2011 - Security Guard at The MOCA in LA

  • 2012 - Events Specialist at UC Merced

  • 2014 - Assistant Manager at 24 Hour Fitness

  • 2014 - Recruiting Events Coordinator @ LinkedIn

  • 2017 - Employer Brand Manager @LinkedIn

  • 2018 - Global Social Media Lead @LinkedIn

  • 2019 - Brand Partnerships @ Snap

  • 2020 - Head of Growth @ CraveIt

  • 2022 - Head of Social @ a16z crypto

  • 2025 - Building Internet Empires

  • Learn more about my story here

Resources

  • My thesis for the next 10 years

  • How to 10x on Twitter

  • Distribution is the Moat

  • My 𝕏 & LinkedIn Strategy Template

  • What I Learned as the Head of Growth at a Startup

  • 7-Step Framework for Goal Attainment

  • How I landed my job at a16z

  • How I landed my job at LinkedIn

  • [Guide] Social Media for Startups

  • [Video] How to Build a Social Presence From Scratch

  • [Podcast] Social Media Secrets (web3 w/ a16z)

Favorite Podcasts

  • Acquired

  • Founders

  • My First Million

  • Diary of a CEO

  • Internet Empires 😉

  • How to Take Over The World

Favorite Books

  • The Almanack of Naval Ravikant by Eric Jorgenson

  • Think and Grow Rich by Napoleon Hill

  • The Third Door by Alex Banayan

  • Born a Crime by Trevor Noah

  • Never Split The Difference by Chris Voss

  • How Will You Measure Your Life by Clayton Christensen

  • Relentless by Tim Grover

  • Smartcuts by Shane Snow

  • Be Useful by Arnold Schwarzenegger

  • Ogilvy on Advertising by David Ogilvy

  • The Greatest Salesman in The World by Og Mandino

Internet Empires

In a world where anyone can build anything, brand + distribution is the ultimate moat.