In case you missed last week’s edition, check it out below.
I recently shared this tweet below and had 9 founders reach out asking for more information.
So here it is.
A winning social strategy is made up of…
Great Content = Measured by consistent engagement, replies, shares, or whichever metric you are hoping to drive on social. Content might be great to you or your team but your audience will be brutally honest with their engagement (or lack therof).
Niche Audience = Speak to one main audience. This should be your ideal customer or user of your product. There may be multiple sub-niches within one category but you should be able to quickly answer the question of “who am I writing for?”.
Proper Formatting = In short, optimize your content for the platform you’re sharing on. Use line breaks, bold, and spacing when writing on platforms like X & LinkedIn. Use audio and visual hooks when creating content for IG & TikTok. Think of this this way: Your audience is inundated with hundreds (if not thousands) of posts per day in their feed. How can you make yours thumb-stopping? Proper formatting will help.
Daily Community Management = Carve out a few timeblocks every day to engage with your community. Respond to DMs. Join conversations in the feed. Answer questions. And in general, try to be use social media to be social (vs just a distribution platform). This will go a long way with engagement and actually nurturing a community of loyal supporters who will ultimately be extensions for your brand over time. More on effective community management here.
Reviewing Analytics = Make it a habit to review each post shortly after it is shared on your accounts. Notice the replies, likes, bookmarks, and overall reach. You don’t need to obsess about the exact numbers but try to get a sense of what’s working vs what’s not. When people are most active. Which topics seem to resonate with your audience. You can do a weekly or monthly analysis of your content if you have time, but at the very least, keep an eye on your daily engagement to spot trends.
Focused Platforms = Triple down on 1-2 social platforms vs trying to be active across 4-5 platforms. Pick the platforms where your customer is already spending most of their time. Don’t stretch yourself too thin, especially at the start. Otherwise you’ll give up before you’ve even really got started.
Requesting Feedback = Notice the people who regularly engage with your posts. Jot down their profiles in a doc and reach out to a few of them on a regular basis. You can ask them for feedback on your content, product, or be blunt and ask what would it take for your account to be their favorite follow. If they are a fan (and have showed this by consistently engaging with your content) then they will likely be super excited that you’re reaching out to chat with them.
Collaborating With Other Creators = You can’t do it all by yourself. Engage with other creators, brands, and companies to cross-pollinate audiences. If they aren’t your competitor then there’s no reason why you shouldn’t partner with them on content (or simple things like reposting one another’s content).
Cross-platform Promo = In short, use established audiences to drive growth for other platforms. If you have following on X, use it to drive email growth. If you have a personal audience on LinkedIn, drive people to follow your company account. This seems simple in theory but takes a bit of swagger to do it without being cringe. I think the best way to do this is to give people a value proposition as to why they should follow the other account. It could be for a very specific content series that they can’t find anywhere else. For example, post on your brand account saying “Follow our founder for a weekly deep dive on the company, growth, and things they’ve learned along the way”.
You can have a few of these and do well, but combining them all will make you unstoppable on social.
It goes without being said, but remember to be consistent with each part of the formula.
Hope you enjoyed this short edition.
Trying to keep things simple, to the point, but also helpful.
If you’re finding value in this newsletter, I’d really appreciate a share on social!
It goes a long way for me.
Thank you!
Ish
What I loved this week:
One of my favorite podcast episodes of all-time.
Arnold on the Tim Ferriss Show.