Some context before we jump in:

I recently hired Tanmay as a part-time Research Assistant.

His main focus: Turn our podcast episodes into evergreen, written case studies (using final transcripts, AI, and any other information he can find about each guest).

About Tanmay: He dropped out of Law School to go all in on content, has worked with dozens of founders, & previously supported Sahil Bloom.

Why do this: A great podcast should be squeezed for everything it's worth. Tweets, clips, infographics, case studies, summaries, takeaways, quotes, & full-length video. It's not enough to create a great episode. You also gotta meet people where they are and cater to how/where they prefer to consume content. Some people love to listen, some watch on YouTube, and some enjoy reading.

What to expect: This case study series will cover each guest who comes on the show. I hate when podcasters produce generic AI summaries and force their audience to read the slop, which is why I hired Tanmay. I do about a dozen hours of research before each guest comes on this show, and Tanmay’s job will be to take the best insights from each episode, while doing additional research on the guests, to produce helpful, easy-to-read case studies.

Enjoy.

And please share with a friend if you do.

-Ish

🙏🏽

Welcome to Internet Empires

A show where we go deep with internet-native creators who've built empires from scratch.

Using nothing but ideas, code, and Wi-Fi.

Each guest offers a playbook for turning creativity into leverage and attention into income.

Why are we doing all of this?

Building on the internet is one of the highest-leverage things you can do with your time.

Every episode of Internet Empires helps you understand how others have done it.

So, you can skip guesswork, avoid dead ends, and apply proven strategies to your own journey.

This week's guest: Jack Butcher

Jack is the founder of Visualize Value—a brand, design philosophy, and internet-native education platform rolled into one.

He's best known for turning complex ideas into minimalist visuals that go viral…like really viral.

But behind those iconic black-and-white graphics is a decade-long story of grinding through the traditional agency world, escaping it, and building a solo empire from scratch.

Let's dive into his story.