- Internet Empires by Ish Verduzco
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- Building an online presence is one of the highest-leverage uses of your time.
Building an online presence is one of the highest-leverage uses of your time.
Here's why.
Ish Verduzco
March 11, 2025
Building an online presence is one of the highest-leverage uses of your time.
Especially if you're a creative, a builder, & or obsessed with your work.
Don't believe me?
Here are 5 reasons why.
Building an online presence increases the surface area of luck to happen to you.
The more you share your story, what you're good at, your interests, goals, & obsessions, the more likely you'll receive inbound opportunities.
Marc Andreesen might categorize this as type 4 luck.
Owned distribution allows you to separate your inputs from your outputs.
This can come in the form of email subs, podcast subs, community members, & social followers. Instead of 1v1 outreach, you do 1 to many. Justin Welsh does this best.
AI will continue lowering the barrier to entry for building an internet business.
You can now build a SaaS product & start monetizing w/ no coding experience. See what people are building w/ Replit.
AI will only get better.
Brand & distribution will become the ultimate moat.
The value prop of building with AI on Replit:
— matt palmer (@mattppal)
3:00 PM • Mar 8, 2025
An engaged online community = Leverage, resulting in opportunities, freedom, & control
Having a community to turn to for questions, support, knowledge share, a peer group, potential leads, & feedback is invaluable.
Especially entrepreneurs. See what Jay Clouse is building.
Every month, I record a 30-45 minute video going behind the scenes of my business and share it with my membership.
I call them my monthly Retro (borrowed from my history doing retrospectives with software teams), and they're extremely transparent.
I share:
• My P&L
• How I… x.com/i/web/status/1…— Jay Clouse (@jayclouse)
10:19 PM • Mar 8, 2025
The internet has democratized opportunity for those willing to be exceptional at scale.
Share what you are great at with others online.
Prodctize that skill.
Monetize.
And continue feeding the distribution engine. "Build once, sell twice" - Jack Butcher
10 Concepts from Build Once, Sell Twice: (thread)
— jack (@jackbutcher)
10:19 PM • Oct 10, 2020
In closing, an online presence allows you to build an internet business that you can operate from anywhere in the world (and on your own time).
This could be a Productized Service, SaaS, DTC, Niche Consulting, Sponsorships, or whatever you decide.
Build the distribution engine & pick your lane.
Everything I’m building with Internet Empires will teach you how.
From the podcast to the YouTube to the newsletter to my social content.
Enjoy the ride.
🫡
Ish
ICYMI, here are the first two episodes of the podcast.
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